Synex gains foothold in Atlantic Canada with GoToInsure acquisition

30 March 2021

Synex Business Performance (“Synex” or the “Group”) is pleased to announce the acquisition of Go To Insure (“GTI”), a transaction completed jointly with Mr. Jeff Legrow, President and CEO of Cal Legrow Insurance & Finance. GTI becomes Synex's 8th firm.

"With this new player in the Synex Group, we now serve the entire east of the country and strengthen our positioning in order to become the leaders in Canada. GTI is a major insurance provider in the Atlantic provinces, and we are very pleased to have them with us. They have an excellent reputation in the industry, with a large customer base and a very high renewal rate, demonstrating the quality of the products and services provided," said Yan Charbonneau, President and CEO of Synex Business Performance.

The acquisition is set to strengthen the Synex Group’s market share in eastern Canada, boosting the Quebec-based brokerage’s total premium volume to over $285 million and positioning the firm as one of the top broker leaders in the country. By joining the Synex Group, GTI will increase the importance of the Canadian market share to insurers. 

About Synex

Synex Business Performance owns the Synex Assurance brand, consisting of eight property and casualty insurance firms in Canada. These are Couture Rochette & Associés, Deslauriers & Associés, Deslauriers Assurances, Renaud Assurances et Gestion de risques, Invessa, Girard Tremblay et Associés Inc., A-Kan Insurance and Go To Insure. Synex has a premium volume of $285 million in Québec, Alberta and the Atlantic provinces. Synex is also an executive member of the Canadian Broker Network (CBN).

About GTI employs over 130 people across 19 locations in Nova Scotia, New Brunswick, and Newfoundland and Labrador. They manage over $85 million in premium volume annually across a range of products for individuals and business, including auto and home insurance, life insurance, recreational vehicle insurance, commercial insurance, and group insurance. GTI was named Top Broker Network in Canada by Insurance Business Awards in 2016 and a finalist for Brokerage of the Year for the past three consecutive years. More details at

Synex Business Performance’s vision is to become an independent leader in property and casualty insurance, personal insurance and financial services in Canada through organic growth and acquisition. 

Restoring independence to entrepreneurs across Canada and maintaining ownership in each of our divisions are key elements for Synex Business Performance. We believe in local entrepreneurship and the strength of a pan-Canadian group for the benefit of each of our clients.


Read the news release